DA launches new election billboard that targets load shedding

The DA has erected a new billboard about Eskom in Johannesburg (Supplied)
The DA has erected a new billboard about Eskom in Johannesburg (Supplied)

In the run-up to the 2019 national elections, the Democratic Alliance has launched a new billboard with the focus on load shedding. 

The message on the billboard, which was erected in Johannesburg, reads: "The ANC has killed the lights affecting 57 million South Africans. Time for us to take their power. Vote DA."

DA Billboard, Kill the Lights, elections, Eskom

"The fact that Eskom continues to leave our citizens in the dark is further proof that the failing ANC is completely incapable of fixing the challenges at the ailing utility. 

"Load shedding has significant consequences for our economy, and the productivity of small businesses in particular, which have suffered the biggest blows due to the blackouts. South Africa loses R2bn a day due to power failures. It is safe to say that load shedding leads to job shedding," DA chief whip John Steenhuisen said in a statement on Sunday. 

He said Eskom will remain a monopoloy even after the utility is broken up in separate units. 

"Ramaphosa's proposal is for Eskom to be unbundled into a holding company, with three separate business entities to be owned entirely by the holding company. This plan means that each of the three entities will have the same holding board. Thus, the intention to stimulate competition in the generation sector of Eskom will be limited by the fact that the entities are not wholly independent or competitive. They will continue to be state owned."

The party insists that it can solve the crisis. 

"Through our 'cheaper electricity bill', Eskom will be broken into two separate entities, namely into a generation and a transmission entity. Our offer would see the generation entity privatised in an effort to break Eskom's monopoly, allowing independent power producers to compete on an equal footing in the generation sector," Steenhuisen said. 

Last month the DA courted controversy when it unveiled its "The ANC is killing us" billboard in Braamfontein, Johannesburg, which contained the names of the victims of Marikana, Life Esidimeni and the children who have died in pit toilets around the country.

WATCH: Angry Life Esidimeni victims' relatives tear down DA billboard 

Soon after it was put up relatives of the Life Esidimeni victims claimed responsibility for damaging and tearing it down. 

According to EWN, the ANC laid a complaint with the Electoral Commission (IEC) over the controversial billboard. 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Voting Booth
President Ramaphosa has punted the idea of mandatory Covid-19 vaccinations for South Africans. This is:
Please select an option Oops! Something went wrong, please try again later.
The right thing to do. We desperately need more South Africans vaccinated to prevent further mutations and restore normality in our lives.
72% - 7699 votes
A risky strategy. Compulsory vaccinations may have unintended consequences and damage our rollout campaign.
28% - 2997 votes
Rand - Dollar
Rand - Pound
Rand - Euro
Rand - Aus dollar
Rand - Yen
Brent Crude
Top 40
All Share
Resource 10
Industrial 25
Financial 15
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.