Totalsports, which is part of The Foschini Group, has decided to remove its posters of Springbok lock Eben Etzebeth ahead of the Rugby World Cup final over the "media controversy" surrounding him.
"The media controversy surrounding Eben Etzebeth has been felt in our stores," the company said.
"As a brand, we don't do controversies, we do sport - so we made the decision to remove his poster. Without taking sides or passing judgment, we wanted to make sure all our customers feel comfortable in our stores."
The move has seemingly angered numerous customers, who stated on social media that they would no longer be supporting Totalsports, which has around 280 sports goods stores nationwide.