Uber launches women-only feature for female drivers in SA

accreditation
0:00
play article
Subscribers can listen to this article
Uber launches women-only feature
Uber launches women-only feature
Supplied: Uber
  • Uber has launched a women-only feature for its female drivers.
  • They will be given the option to select a preference to pick up female passengers.
  • This feature comes after months of research and pilot programmes.

Ride-hailing app Uber has launched a women-only feature that will give female drivers the option to select a preference to pick up passengers of the same sex.

"We have already doubled the number of women in our active driver base, and launching the 'Women Preferred View' feature is another positive move towards paving the way for more women to take part in the ride-sharing industry.

"We are also excited that this feature enables current female drivers with the power of choice and convenience when using the Uber app," Uber sub-Saharan Africa head of policy Busisiwe Khaba said in a statement on Thursday.

This feature came after months of research and pilot programmes, with the aim of encouraging more women to drive on the platform, therefore "increasing access to flexible economic opportunities provided by Uber", she added.

READ | Uber in SA not looking at woman driver/woman passenger option yet

News24 earlier reported consumers of ride-hailing apps had been requesting apps available in South Africa should consider women-only features.

These requests come in light of the scourge of gender-based violence and femicide in the country.

In September 2020, Uber said it was not yet looking at an option for female passengers to request a driver of the same sex.

Then, fellow ride-hailing app Bolt did not say whether that option would be made available.

However, fast forward to 2021, and Bolt launched the option for passengers to ask for a female driver.

Uber launched its women-only feature in July.

ALSO READ | Trips taken using Bolt Women Only has grown by 43%, e-hailing service reveals

According to it, this feature had been rolled out in other countries, including Brazil, Mexico, Saudi Arabia, and Egypt, with future plans to roll it out in other countries.

Khaba said Uber was committed to "fostering a culture of inclusiveness and diversity".

Female drivers can activate the feature at any time by switching on the rider gender preference in their driver app settings, while passengers, on the other hand, will be notified about the feature and will be asked to specify their gender on the app.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, I believed it was authentic
8% - 93 votes
Yes, I didn't want to spend that much money on the original item
22% - 260 votes
No, I always shop at reputable stores
15% - 175 votes
No, I don't wear designer clothing
56% - 667 votes
Vote
Rand - Dollar
14.60
+1.4%
Rand - Pound
20.04
+0.6%
Rand - Euro
17.13
+1.1%
Rand - Aus dollar
10.64
+0.8%
Rand - Yen
0.13
+1.6%
Gold
1,769.82
+0.1%
Silver
22.73
+0.2%
Palladium
1,980.00
-2.4%
Platinum
989.00
-1.3%
Brent Crude
76.19
+2.5%
Top 40
57,257
+0.6%
All Share
63,647
+0.5%
Resource 10
56,892
-0.1%
Industrial 25
82,456
+1.2%
Financial 15
14,172
-0.0%
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE