iPad rules tablets, despite Android growth

Apple iPad. (Duncan Alfreds, News24)
Apple iPad. (Duncan Alfreds, News24)
Cape Town - Apple is set to continue leading the tablet market, despite the exponential growth of devices running Google's Android operating system, research has shown.

According to research from Gartner, Apple's share of the tablet market fell to 55.8% at the end of 2012, from 83.7% in 2010.

Tablets running Android grew from 15.9% to 42.9% over the same period and Gartner forecasts that the growth of Android tablets will flatten over the next three years, growing slightly to 44.7% in 2017.

The industry tracker sees alternative tablets running Microsoft's Windows as taking up a significant portion of the market by 2017 (8.9%).

The tablet market is seen as a driver for manufacturers as PC sales decline.

Mobile devices


According to industry tracker the IDC, PC sales fell by 14% in the first three months of 2013, the steepest decline since the firm began tracking industry trends.

The figures illustrate that consumers are migrating to mobile devices like tablets and smartphones, especially as the price continues to decline.

One of the cheapest tablets in SA is the Protab 27 which runs Android 4.0 (Ice Cream Sandwich) and the basic device with an 18cm display retails for around R999.

The Gartner research illustrates that price is a factor in adoption of tablets.

The survey shows that 57.4% of basic or cheaper tablets were Android-powered at the end of 2012, with around 41.2% of users opting for Apple's budget offering, the iPad 2.

Trend

Further demonstrating the significance of price is the finding that 55% of all tablets in the Middle East and Africa region at the end of 2012 were powered by Android, which is generally cheaper than Apple's iPad at 42%.

This bucks the trend of the dominance of the iPad in developed market where the Apple devices commanded 66.3% at the end of 2012 and are projected to decline to 54.3% by 2017.

Windows tablets are projected to climb to 13.2%, while Android devices are expected to stay flat at around 30% to 2017.

Gartner, though, believes that the platforms will reach some equilibrium in the developing markets as Windows-based devices take Android share through to 2017.


- Follow Duncan on Twitter
 
We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Voting Booth
Who do you think is going to win the 2020 US election?
Please select an option Oops! Something went wrong, please try again later.
Results
Biden is going to take it
46% - 6204 votes
It's four more years for Trump
54% - 7292 votes
Vote
ZAR/USD
16.31
(+0.75)
ZAR/GBP
21.46
(-0.67)
ZAR/EUR
19.35
(+0.57)
ZAR/AUD
11.62
(-0.14)
ZAR/JPY
0.16
(-0.05)
Gold
1924.58
(+0.76)
Silver
25.03
(+1.22)
Platinum
887.00
(+2.00)
Brent Crude
43.05
(+1.28)
Palladium
2396.00
(+0.77)
All Share
55345.49
(+0.13)
Top 40
50905.12
(+0.11)
Financial 15
10138.60
(+1.83)
Industrial 25
74577.70
(-1.31)
Resource 10
54447.94
(+1.23)
All JSE data delayed by at least 15 minutes morningstar logo