Cape Town aims to attract 1.9m visitors in 2016

Cape Town - Cape Town Tourism celebrated its first decade on Wednesday evening with at a festive AGM at the Tsogo Sun, Cape Sun.

More cause to celebrate was the announcement that  the organisation has secured a three-year partnership with the City of Cape Town worth R120-million, effectively enabling them to continue to be the official visitor services and tourism marketing provider for the destination. Previously the mandate had only been year to year.

The event was well-attended by more than 400 people with the event hashtag #CTTAGM trending on Twitter in both Cape Town and South Africa.

Speaking about the three year mandate, Cape Town Tourism, CEO, Enver Duminy, said: “This is a very positive moment for us – it acts as the foundation for the decade ahead. Whilst we have always held a long-term vision, the three-year-cycle allows us to be more strategic about how we execute our plans.”

Mayoral Committee Member for Tourism, Events and Economic Development at the City of Cape Town, Councillor Garreth Bloor acknowledged the commitment of Cape Town’s tourism sector in building an outstanding product; “Our challenges can be overcome by the everyday positivity and energy of the people in this sector.”

Executive Director of Tourism, Events and Economic Development for the City of Cape Town, Anton Groenewald, reflected on his department’s year with the highlight being key events hosted like World Travel Market Africa, The Fringe Festival and The Lion of Africa, delivering on their events strategy with a publicity value of R500-million being generated through events in just under a year. Looking ahead, he shared the City’s goal to attract 1.9 million visitors to Cape Town by 2016.

Seasonality to be a key focus area in 2015

Cape Town Tourism’s Winter Campaign for 2014 (in conjunction with Thompsons) had shown a 20% increase in weekend packages sold year on year. The organisation is planning an accelerated winter campaign for 2015.

Events to leverage numbers

The recent Cape Town Fringe Festival has been invited to join a global affiliation of fringe festivals and Open Design attracted 10 000 visitors. Sporting events such as the Cape Town Marathon, ITU Triathlon and Lion of Africa Golf Tournament were also pulling in the numbers. Groenewald reaffirmed the City’s commitment to design as a development sector, beyond this year’s World Design Capital. He also looked forward to building on the success of the first World Travel Market Africa that was held in Cape Town earlier this year.

Cape Town Tourism reported back on a good financial year with an unqualified audit. They also shared the success story of their first (also first in Africa) mobile visitor information centre, Thando. It was revealed that “more Thandos” would be launched before the end of the year, along with mobile visitor information motorbikes and bicycles.

New board members elected

Long-standing Cape Town Tourism board members, Sabine Lehmann and Nils Heckscher stepped down and new board members Grant Newton (from Groot Constantia) and Alushca Ritchie of Cape Connection were voted in.

The formalities ended off with a birthday song and procession from the Cape Town Carnival and the presentation of a birthday cake created by Cape Town’s famous Charly’s Bakery. Guests proceeded to enjoy a generous spread of food and desserts courtesy of the event sponsor, Tsogo Sun.

Get all the facts and figures for the Cape Town Tourism fiscal of 2013/2014, as well as videos from the CEO and Chairperson in Cape Town Tourism’s digital annual report

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