Long considered a dreary destination due to its name, Bland's tourism committee is exploring promoting the area by establishing sister relationships with other towns with odd names.
Dull and Boring have already joined forces to draw in tourists.
"I think over the years we've had our share of fun poked at us," Bland Shire councillor Tony Lord told the Australian Broadcasting Corporation, adding that having a joke about the name could bring benefits.
"Wherever there's a deemed threat or a deemed negative, there's always an opportunity.
"I think that's where we need to think positively and look ahead at all the opportunities that may occur or that we can generate."
Bland Shire, in central New South Wales state, is home to more than 6,000 people. Its name honours William Bland, founder of the Australian Medical Association.