#AfriTravel: Hotel expansions set to boost tourism and economic growth in Africa

Cape Town - Marriott International is all set to expand in Africa, with several new hotel signings – including marking a debut in Côte D’Ivoire and strengthening its presence in Ethiopia, Ghana and Nigeria.

The company says it is targeting "over 200 hotels with 37 000 rooms open or in the pipeline by 2022". This equates to around $8.5 billion of capital investment and is expected to generate "around 50 000 direct and indirect jobs once the hotels open", thereby boosting not only tourism across Africa, but also contributing to economic growth.

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Alex Kyriakidis, President and Managing Director for Middle East and Africa at Marriott International says they have “always believed in the potential of Africa and the opportunities the continent has to offer”.

“With economic growth, a rising middle class and rapid urbanisation, the demand for travel and high quality lodging is growing, providing us with a significant opportunity to enhance our footprint and play our part in supporting many emerging markets across the continent,” he says.

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Currently, Marriott International hotels are present in 20 African countries: Algeria, Djibouti, Egypt, Ethiopia, Gabon, Ghana, Guinea, Kenya, Malawi, Mauritius, Morocco, Namibia, Nigeria, Rwanda, Seychelles, South Africa, Tanzania, Tunisia, Uganda and Zambia.

The company is expected to venture into new markets including Benin, Botswana, Madagascar, Mali, Mauritania, and Senegal and signed 1300 new rooms.

Speaking on the increased interest in mixed-use development projects, Kyriakidis says, “As cities evolve and grow into flourishing urban centres, we will continue to see a lot of activity in this space.”

On a similar quest in Cape Town, the new Harbour Arch Precinct will get underway. This development by Amdec, the same group behind Melrose Arch in Johannesburg, is expected to take a decade to complete at an estimated cost of R8 billion.

Phase 1 of the development will include a hotel partnership with Marriott International - with the 200-room hotel, one of three new hotels in Cape Town for the group, is expected to be completed in three years.

SEE: PICS: What Cape Town’s new R8bn Harbour Arch precinct will look like

Here’s where hotels will be coming up over the next few years across Africa:

Côte D’Ivoire

“With Côte D’Ivoire being celebrated as one of Africa’s fastest-growing economies, and re-emerging as the gateway to Francophone Africa, the new hotels in the capital city of Abidjan are ideally placed for a long and thriving future,” says Kyriakidis.

Abidjan Marriott Hotel

Within walking distance from the Presidential Palace, the 200 room Abidjan Marriott Hotel is strategically located in the heart of Plateau, the central business district and the commercial, financial and administrative center of Abidjan. Owned by Cote D’Ivoire Investissement, the hotel is slated to open in 2021 and will be part of a mixed-use development that will include a conference centre, offices, retail and a national library.

SEE: Marriott confirms Protea Hotels set for rebrand across Africa

Sheraton Abidjan and Four Points by Sheraton Abidjan

Set to open in 2022, both Sheraton Abidjan and Four Points by Sheraton Abidjan will also be part of a mixed-use development which will include a convention centre, a marina, a shopping centre and an office building. Owned by the Societe Des Lagunes, the hotels will be set on the waterfront in the affluent neighborhood of Cocody, an upmarket residential commune that also houses the embassy district.

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Renaissance Landmark Lagos Hotel and Marriott Executive Apartments

The 216 room Renaissance Landmark Lagos Hotel, as well as a 44-room Marriott Executive Apartments aims to open in 2020.

SEE: #AfriTravel: British Airways boosts seats to Nigeria

 “The hotels will be located within the Landmark Village precinct, a premier mixed-use, business, leisure and lifestyle development along the Atlantic Ocean waterfront in Victoria Island, the central business district of Lagos,” says Kyriakidis.

Marriott also recently opened Protea by Marriott Owerri Select in Nigeria.


Le Meridien

The 160 room Le Meridien Accra, owned by 4-Mac Limited is strategically located close to the international airport, within the prestigious Airport Residential Area of Accra.

SEE: Protea open first hotel in Ghana

The hotel will provide easy access to key commercial, diplomatic and government nodes as well as to major city attractions. Scheduled to open in 2021, the hotel marks the debut of Le Meridien brand into Ghana.

SEE: Stargazing: Ghana and SA celebrate new success in African network to explore the universe


Protea Hotel by Marriott Addis Ababa

Expected to open in 2021, the 165 room Protea Hotel by Marriott Addis Ababa, located on Churchill Avenue will mark the debut of the brand into Ethiopia. The hotel will offer a specialty restaurant, a lobby bar and lounge and meeting facilities as well as a fitness centre and spa.

SEE: Ethiopia: legend, mystery and magic

What to read next on Traveller24:

PICS: What Cape Town’s new R8bn Harbour Arch precinct will look like

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THINC Africa 2017: Hotels must tap into the experience economy

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