Cape Town - All-inclusive holiday resort giant Club Med Southern Africa has revealed its latest offering, a series of nine new “signature” experiences that will not only help travellers to tap into their favourite pastimes while on holiday, but also help them upskill themselves in the process.
According to Lesego Matabane, marketing manager for Club Med Southern Africa, Club Med has experienced strong growth within the South Africa over the past two years. "The new 'Signatures' videos will be the catalysts to communicate' what South African holiday-makers can look forward to from the resorts in future.
The aim of the new campaign is to encourage guests to "tap into their most amazing self", by providing them with a world of experiences and choices that facilitate inspiration for a new, better version of themselves, while at the same time providing them with the peace of mind of having everything covered in their holiday package.
The new campaign video features a series of breathtaking visuals from exotic locations around the world, showcasing a myriad of activities on offer as part of the new Signatures experience.
“In most instances, women drive the holiday decision-making process, consolidating demands and aspirations from everyone in the family," Matabane says.
The nine signatures videos showcase the unique elements that epitomise the Club Med experience, focusing closely on women and their specific needs when it comes to travel.
The new Signatures are -
Amazing GO - A Gentil Organisateur is a Club Med invention, referring to the ambassador of the Club Med spirit at all resorts As South Africans would say, this is an element that brings true “gees” to the resorts.
Worldwide Playground - Club Med is present in 26 countries, with over 60 upscale resorts in some of the most breathtaking sun and snow destinations around the world. The brand has a multicultural DNA, so each nationality finds its perfect vacation, across the globe. Each resort also caters to various interests and loves of each different traveller.
Standard Thrills - Sports lovers will have access to flying trapeze, scuba diving, rock climbing, Pilates, standup paddleboarding, golf and more at various resorts, which are supervised by Club Med’s experienced GO's and professional trainers.
Professional Fun - You’re learning from the best trainers at each resort. If you’re a professional, you get to play the best 18-hole golf courses at our golfing resorts.
All-day Dining - All-meals, all day, included. The very best cuisine at all resorts
Non-stop Rest - Do as much (or as little) as you like at each resort
Insider Outings - Discover the destination you’re holidaying at
Spa Heaven - The world’s best spa brands at each resort
Good Aftermoon - The social atmosphere of all Club Med resorts
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