Cape Town - While South Africa might be one of the most incredible places to spend the summer holidays, our peak season periods are always marred by a spike in road deaths as well as drownings.
The figures of fatal road accidents compared to fatal drownings are equally high and shocking. An average of 1 528 fatal drownings occur annually, of which 44% of fatal drowning are kids under 15.
On the roads, during this past festive season again, more than 1 700 deaths were recorded on South African roads and on average, 270 people die on South African roads every week.
"That's the equivalent of a jumbo jet crashing every week," Niel Langner, marketing manager for Continental Tires South Africa told media at a conference where General Tire South Africa announced its partnership with Lifesaving SA.
In line with the Continental Tyre South Africa road safety ‘Vision Zero’ initiative, General Tire identified the opportunity to partner with LSA to not only keep you safe on the roads but to keep you safe when you are at the beach, swimming pools or at a dam.
Check out the video below:
The sponsorship will aim to drive research and data in order for saving authorities to know where to add resources and pinpoint rescue techniques to reduce, and ideally eliminate drownings.
LSA equips thousands of lifeguards with the skills needed to protect South African beaches and inland swimming areas to create safe havens for tourists and communities.
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