Cape Town - The Mother City has just had a bumper festive season reporting a 29% increase in travellers and if the latest accolade for this special spot at the tip of Africa is anything to go - the upswing in travellers wanting to explore our shores is certainly set to continue.
The Legacy European carrier, with its central marketing team in Frankfurt, has chosen Cape Town as its city of the month in February, dedicating all its media channels to highlighting the Mother City’s beauty and attractions.
To put this into perspective - for the entire month of February Cape Town will be featured on the Lufthansa website’s travel guides, its inflight magazine, and will be promoted through its social media channels that have over 2,3-million Facebook, over 530 000 on Instagram, and over 300 000 Twitter followers.
Cape Town will feature alongside other major international cities to be promoted in 2017; previous profiled cities in 2016 included Amsterdam, Lisbon, Tokyo, Budapest, as well as Munich, which was featured as January 2017’s city of the month.
And it stands to reason too since the airline has been expanding its connectivity to the country quite prolifically. In December 2016 the Group celebrated its inaugural non-stop route between Cape Town and Frankfurt and together with its Munich and Zurich routes the airline serves South Africa with up to 24 weekly flights during the peak travel season.
Tamur Goudarzi-Pour, Lufthansa vice president for sales in Africa and the Middle East says, "Cape Town has risen significantly in global rankings as a preferred destination for both leisure and business travellers and we plan to extend the service to five weekly flights in the European winter season of 2017/2018."
Add to this Europe remains one of South Africa's key inbound markets. Bookings to Cape Town from some major German regions grew by an estimated 30% last year and Lufthansa’s new direct route is going a long way to help us meet this demand, and grow economic relations with Germany, says Wesgro CEO Tim Harris.
Andre Schulz, General Manager Southern Africa for Lufthansa concludes, “Lufthansa is exceptionally proud of its Cape Town routes, and we are excited to be profiling the Mother City and its exceptional beauty to more international travellers. We are confident that our already popular Frankfurt to Cape Town route will grow in popularity, and we are happy to be the airline of choice for those eager to explore the many attractions and curious corners of this exceptional city”
The Lufthansa Group’s airlines currently (Winter Season 2017) serve 255 destinations in 101 countries on four continents - here's what they've been sharing with their followers on Facebook.
We especially love these five cool ways #LHCityOfTheMonth has shared #LoveCapeTown!
Cruising Cape Town style
A post shared fromTable Bay showing Signal Hill and Lions Head in the distance to the airline's Instagram account received over 9 000 likes in one day, at the time of publishing.
The post reads, "There's really no words to fully describe this feeling. So let the winds blow and the light sparkle; we'll fly to the rhythm of liquid glass. #LHcityoftheMonth#CapeTown #ScarletSunYachtRacing"
Tapping into the Urban appeal
The airline has partnered with Cape Town graffiti artists to create a series of temporary art installations - specifically in Claremont, St Georges in the CBD, and Woodstock – all carrying the hashtag #LHCityoftheMonth.
"By partnering with Arts Alternative we are tapping into the local lifestyle and culture of the city,” said Jolanta Slomkowski, Brand Manager South Africa for Lufthansa, “Travellers identify with brands that fit their lifestyle in culturally relevant ways, and Lyle and Mathew’s graffiti installations are a wonderful expression of the soul of the city.”
Tasting the wine heritage
They've pull in cool instagrammers such as Hloni Coleman to showcase the fantastic wine culture in the Mother City.
Feeling the beat!
Visitors to the city being highlighted across the social media platforms including DJ personality Gilles Peterson who visited Athlone to check out the tradition of the minstrels.
WATCH: 6 stories from Khayelitsha that will make it your favourite Cape Town spot
Sun and surf = happy times!
And of course a mainstay of the Cape Town are the beaches. Pro surfer Tanika Hoffman and underwater photographer Alex Kibble have also gotten in on the #LHcityoftheMonth fun. Take a look.
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