Qantas launches on SnapChat


Cape Town - The only way to keep up with modern, social-media-obsessed flyers is to join in the action and get chatting and snapping.

That's why Qantas has announced they will be the first Australian airline to launch on SnapChat. 

Pilots and crew will be using SnapChat to give users an exclusive view into what goes on behind the scenes at the airline.

They will be showcasing what they do on the job every day - a side of flying that people rarely get to see.

Stories will include a step-by-step view of an A380 wheel change, a day in the life of a cabin crew member, or the perspective from a tug driver who pushes back an aircraft.

If you're an aviation enthusiast and active snapper on SnapChat, you can now add “Qantas” as a friend.

Qantas says they will be posting every fortnight, and will give SnapChat users a behind the scenes look at the airline from the perspective from pilots, cabin crew and engineers to Rockpool mixologists and chefs, lounge employees and more. 

Followers will be able to see our employees’ journey through our Snap Stories.

There are approximately 2 million active Australian users on SnapChat each month. In the last 12 months, Snapchat usage has increased from 15% to 22% and the airline says it aims to capitalise on the lucrative social media market. 


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