SAA scoops award at Apex Awards 2017

Cape Town - The winners of the Apex Awards have been announced and South African Airways has made the cut.

The Airline Passenger Experience Association (APEX) is comprised of a network of the world’s leading airlines, suppliers and related companies to enhance the airline passenger experience.

READ: #AfriTravel: Lufthansa celebrates 55 years of connecting SA to the world

Airline innovation

The Apex awards provided various categories and when considering the winners, the focus was on innovation in an existing programme. The awards ceremony took place on 25 September in California and acknowledged developments within the industry

Travellers were able to have their say in the passenger awards. They were allowed to rate airlines on a 5-star scale through the use of the Triplt app. Results were tallied over votes from October 2017 to July 2017. The four and five star rated airline winners were awarded in the carriers of global, major regional and low-cost carriers.

Our local winners  

The global five-star rated airline winners were announced and luckily for us they frequent our South African airports – some of these airlines were Emirates, Lufthansa, Qatar Airways, Etihad Airways and Turkish Airlines.

The four-star rated airlines featured South African Airways as a winner and shared the accolade with among others British Airways, Air France, Vietnam Airlines and American Airlines.

Passenger Choice awards

The passenger choice awards showcased the best in categories like Seat Comfort and Food and Beverage Service. Check out the winners below.

1. Best Seat Comfort

Virgin America

?? #PlaneTalk

A post shared by Virgin America (@virginamerica) on

2. Best Cabin Service

Qatar Airways.

3. Best food and beverage

Qatar Airways

4. Best entertainment


5. Best Wi-Fi services

Jet blue airlines

The lifetime achievement award was received by the President of Emirates Group, Tim Clark for his digital trends and personal innovation in the airline passenger experience. The apex airline innovation awards were decided by a panel of media experts at the final round of judging. These are a few of the categories and their winner.

1. Best video curation

Virgin Australia

This award was given to Virgin Australia as they provided educational, short films and music videos from reputable Australian schools, film festivals, and competitions. The airline gathered behind the scenes footage of the Marvel comic movies and showcased this on their flights.


Source: Apex 

2. Best Original Audio

Air New Zealand

Keeping up with the latest trends in music Lorde’s latest album Melodrama was available to listen to on the flight on the day of its release. The Airline was able to provide this to passengers 6 weeks ahead of other airlines. The release of the album was celebrated by the cabin crew as they danced their way down the aircraft aisles as the song ‘Green light’ played.

Source: Apex 

3. Best original video

Emirates Airlines

Emirates were awarded the best original promotional airline video as it concisely informs passengers and reinforces their brand values. The video features famous actors and uses CGI to create a world that mixes with abstract animations.

Source: Apex 

4. Best Cabin Innovation

Retolley and Airbus operations

A green initiative was adopted by Airbus operations in order to reduce waste volumes by 30% with the use of a recycling trolley. The trolley has two divided compartments for recyclables and non-recyclables that can be compressed

Source: Apex 

5. Best In-Flight Connectivity Innovation

European Aviation Network

Inmarsat Aviation and Deutsche Telekom

The first integrated satellite and LTE-based ground network to be used for passenger connectivity have been developed by the European Aviation network. Deutsche Telekom and Inmarsat’s new satellite network allows travellers in Europe to access high-speed in-flight wifi. 

Source: Apex 

The awards proves that airline modification is moving upwards and soaring to the skies as airlines across the world seek to improve their passengers' experience.

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