Cape Town - The Tourism Authority of Thailand (TAT) drafted a range of security initiatives, which includes a Situation Monitoring Centre and a We Care Campaign. This is to ensure the safety of tourists in Thailand and to warrant the country as a safe and welcoming destination, following recent explosions in Hua Hin, Bangkok as well as in Phuket.
Travellers in Thailand havebeen urged to be vigilant due to ongoing political tensions and sporadic demonstrations, thus the need to step up the security infrastructure according tot TAT.
The governor of TAT, Mr Yuthasak Supasorn, defines the aim of the initiatives, “To boost industry and tourist confidence, TAT is putting initiatives in place to ensure that Thailand’s positive image as a safe and welcoming tourist destination remains intact.
TAT is also launching a 'We Care' initiative, campaigning for the local communities to pull out the stops when it comes to hosting tourists... We want to show that Thailand and the Thai people genuinely care for the well-being of all tourists. And we want tourists to know that by visiting Thailand, they’ll make memorable travel memories and enjoy experiences that will entice them to return time after time.”
On 12 August, the organisation opened a Situation Monitoring Centre with the aim of ensuring that officials have access to the latest information from local and offshore TAT offices. The centre monitors and collects statistics on tourism-related entities to make regulation of the industry a lot easier.
According to recent reports from the TAT offices nationwide, the recent explosions have not had a massive impact on domestic tourism. "People are still determined to experience the pleasures of the destination."
In response TAT is planning a number of larger events and special tourism promotional campaigns to attract local and international visitors.
Events in the pipeline to look forward to include:
This event will kick off in the first week of September, and will comprise of a jazz music festival, a food fair, a marathon and a cycling event. A golf tournament is also on the schedule and will feature Thailand’s lady golf ambassadors, Ms Pornanong Phatlum and Ms Ariya Jutanugarn.
This year, Thailand will be hosting World Tourism Day in Bangkok and therefore TAT has proposed that 27 September 2016 be declared a public holiday in Thailand, with the Monday prior (26 September) as an extra day off.
Also, an exciting ‘ExpatFest’ will be held at the end of September to showcase local culture and tradition.
This large-scale event is expected to be held in Bangkok in Lumphini Park from 1 to 7 October. It will showcase the country's amazing street food culture along with a local food fair, city street light decorations, mapping shows and a shopping street.
Mr Yuthasak is positive on what lies ahead for Thailand's tourism industry, “We believe that all these special measures and initiatives will help stimulate travel during the rest of the year, and allow Thailand to reach the 2016’s revenue target of 2.41 trillion Baht.”