Three-time Academy Award nominee Ridley Scott of Blade Runner and Gladiator fame has used his talents to make a television commercial for Turkish Airlines that aired for the first time during the first quarter of the Super Bowl on Sunday.
The commercial ends the 18-year period since his last commercial was produced.
"I decided to go back and click-into advertising because I love the chase and the speed of the job,” explained Scott. "The fact is that this project went beyond the limitations of traditional advertising and allowed me the creative freedom to tell the story. Istanbul is a powerful backdrop to the story that brings together the main characters in an exciting and spectacular way, much as Istanbul has done for generations".
“The Journey” follows a chase across Istanbul’s iconic landmarks and involves a cast of 500 including Sylvia Hoeks, the Dutch star of The Girl in the Spider’s Web and Blade Runner 2049.
Turkish Airlines is the first Turkish brand to advertise at the Super Bowl and since 2016 has created memorable campaigns like “Batman vs. Superman” with Ben Affleck, “Widen Your World” with Morgan Freeman and “Five Senses” with Dr Mehmet Oz.
You can watch the advert below: