Cape Town - Know for its luxury offering experiences, Emirates has launched a new 15-million dollar campaign to "inspire travel and promote the airline’s extensive network of global destinations".
The US$15m campaign includes Emirates' home and hub, Dubai as well as around the world.
The 1-minute footage - conceptualised, scripted in-house and shot by award-winning director Vaughan Arnell - is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen and spots a clever camera utility work that seamlessly transitions between key destinations and Emirates’ onboard features, reminiscent of a visual storytelling style that show “a picture within a picture”.
The ad also culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.
Released fitting for the airline's users and travellers, according to Emirates, the campaign will run in key markets around the world starting from 15 October.
Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, says Emirates and Dubai have always been inextricably linked.
"Since day one, Emirates has proudly and actively promoted our hub. Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors.”
In addition, Boutros says Emirates believes that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves.
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