Western Cape tourism doing well despite national economic decline

Cape Town - Wesgro announced Tuesday its annual review for their financial year, highlighting the growth in tourism with a boost from conferences held in Cape Town.

The agency felt it had achieved significant successes despite the decline in the national economy, and in total helped generate R17,5 billion for the Cape economy in all sectors.

For leisure and business tourism, Cape Town has retained its top position as the best African city for conferences and meetings on the International Congress and Convention Association (ICCA) list.

SEE: Wine Worth Travelling For: SA's wine industry set to grow

The Convention Bureau has also secured 33 conference bids over the last year, which has had boosted the Western Cape economy by R425,3 million.

As we exit the low season for tourism in the province, Wesgro supported over 30 events to boost tourism during this period, resulting in 150 000 more visitors and creating 1 600 temporary jobs. They also supported 14 tourism destination initiatives to help boost smaller towns in the region.

Cape Town Air Access, a partnership betweeen Wesgro, the City of Cape Town, the Western Cape government, Airports Company SA, Cape Town Tourism and SA Tourism, has been very successful since its inception in 2015, helping to secure seven new flight routes and ten route expansions since. This resulted in R3 billion more tourism spending in the Western Cape as Cape Town International sees more direct flights from the international airport network.

ALSO SEE: Cape's water crisis won't stem international travel growth

In one year, the airport also welcomed more than 10 million passengers to its city, with a growth of 16% in international passengers between 2015 and 2016.

Tim Harris, CEO of Wesgro, congratulated the team on a difficult year. 

“The real test for an agency like ours comes when sentiment shifts in the wrong direction. When the reasons not to invest in your region, or buy your products, or visit your attractions appear to mount up. In this regard 2016/17 was a year when the Wesgro team’s ability to deliver was tested across the board and I am very pleased to report that the agency passed with flying colours”

SEE: Project Khulisa: Western Cape’s 3-point tourism strategy showing results

Cape Town Mayor Patricia de Lille also commended the team on keeping the city attractive to investors. "This has been achieved despite the national economy having suffered a number of setbacks and business confidence being at all-time low."

"It is therefore heartening to see that Cape Town is still viewed as an attractive destination and through the combined efforts of Wesgro and the Enterprise and Investment Department in the Mayor’s Directorate, I feel confident that we will continue to be attractive to investment destination over this next period,” says De Lille.

What to read next on Traveller24

Tshwane first city in SA to use Compressed Natural Gas propelled buses

WATCH: #Trending on Traveller24

WATCH: Baby rhino and hippo shine spotlight on poaching in SA

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Voting Booth
Would you choose to continue working from home after the coronavirus lockdown if given the option?
Please select an option Oops! Something went wrong, please try again later.
Yes, it's much better for me
40% - 7714 votes
No ways! I can't wait to get back to the office
12% - 2247 votes
A mixture of both would suit me best
48% - 9334 votes
Brent Crude
All Share
Top 40
Financial 15
Industrial 25
Resource 10
All JSE data delayed by at least 15 minutes Iress logo