A man opened fire on four armed men fleeing in a getaway vehicle after they robbed him of his wallet, watch and cellphone at the Hobart Grove Centre in Bryanston, Johannesburg.
And the incident was captured on CCTV cameras.
The footage shows a man in a white SUV pulling into a parking bay. Shortly afterwards, a white hatchback vehicle reverses into a nearby bay.
Three of the assailants exit the vehicle and run toward the man who, by that time, was standing behind his vehicle.
The armed men then make a speedy getaway and the clip ends with the man running towards the getaway car and firing shots.
Police responded to the armed robbery complaint at about 15:50 on Friday.
"It is alleged that four armed suspects accosted the victim and robbed him [of] his wristwatch, wallet and cellphone," police spokesperson Brigadier Mathapelo Peters said in a statement.
"The suspects jumped into an Opel Corsa, the new shape, and drove off at high speed. The victim allegedly fired shots at the getaway car," Peters said.
Peters said police have launched a manhunt to track down the men.
She appealed to anyone who might have further information to contact their nearest police station or Crime Stop on 08600 10111.
The suspects are still at large.