Four armed suspects robbed a Vodacom store in the West Coast Mall in Vredenburg last week.
CCTV footage from inside the store shows one of the suspects pulling on a pair of black gloves. The men then appear to force the shop attendant behind the desk and out of the camera's view.
Another suspect arrives with a shopping trolley and follows the others behind the desk.
Police spokesperson Colonel Andrè Traut in a statement, said the incident happened at around 17:50 last Tuesday.
"Four armed suspects fled with cash and cellular telephones in a silver Audi and are yet to be arrested," the statement said.