Howard Feldman | How Covid-19 killed motivation - and why we don't need ambitious resolutions

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There is no need to list ambitious resolutions to proclaim that "this is the year", and to plan to climb any mountains, writes Howard Feldman

Remember when motivation was all the rage? When at the beginning of every year someone would be dragged in to tell us how armed with a broken Bic pen and half a glass of tepid water, he survived 32 days in the Amazon? The implication was that, if he could do that, then surely we could muster enough enthusiasm to reach our sales targets? 

Or, when a genetically modified 6ft pole vaulter took us through his training schedule, ending with a story about a gold medal that he didn't win, but should have. What he was really saying, not too subtly, as we nibble on leftover croissants, was that, if he could almost, but not quite beat the Russians, then well, for heaven's sake, we could not darn well stop eating carbs at night?

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