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Sign up for the FAIRLADY Smart Women 7 Steps to your Start-Up online business course this Women’s Month and stand a chance to win a professionally designed logo for your business worth R20 000.

Why is a logo important?

  • It grabs the attention of your audience
  • It’s the first impression of your brand
  • It’s the foundation for your brand identity 
  • It separates you from your competitors 
  • It fosters brand loyalty 

About 7 Steps to your Start-Up:

7 Steps to your Start-Up is a business course based on the powerful Over the Rainbow course, a high-impact online programme designed for start-ups and small businesses by successful entrepreneurs. They’ve been there – they know exactly where you’re at and where you need to get to. Even better, they’re South African, so not only do they understand business, they understand the nuances of the economic climate of the country we all call home. This online course is designed to empower and inspire you to start your own business – or take your existing side hustle to the next level. 7 Steps to your Start-Up will give you all the tools and skills you need – at a fraction of the cost.


Sign up to 7 Steps to your Start-Up by 31 August to stand a chance to win 1 of 5 logos for your business. Each logo is valued at R20 000.  Please scroll to the bottom of this article for more information on the designers who will be creating the business logos for the winners.

To enter: Sign up NOW

Closing Date: 31 August 2022.

But wait, there’s more…

One lucky signed-up member will win a Golden Circle Mentorship Programme from Over the Rainbow, worth R9500!

About Golden Circle:

The Golden Circle Mentorship Programme teaches you how to expand your business in all key aspects.

Unlock your potential and discover the secrets to success with our Golden Circle Mentorship Programme. Mentoring will provide you with all the support and encouragement you need to grow your business confidently. Our program offers you 90-minute sessions once a month for seven months, so you have ample time to share your stories and receive practical feedback. Tap into the knowledge of our incredible mentors, Dawn Nathan Jones and Lesley Waterkeyn, as they share their valuable industry insights. Maximise your potential and grow your business with confidence with the Golden Circle Mentorship Programme. 

To enter:

Anyone who has signed up to the FAIRLADY Smart Women 7 Steps to your Start-Up course, completed the questionnaire at the end of the course and submitted the questionnaire to the Smart Women mailbox will be entered into a draw to win a Golden Circle Mentorship Programme. Completed questionnaires need to be submitted to smartwomen@fairlady.com by end October to be entered into the draw.

Sign up NOW!

 Closing date: 31 October 2022.

We have chosen 5 female designers, all with their own businesses.

1. Nicolene Scheepers: FreelancersSA, with her own side hustle/passion project: YouFemism

''I am very passionate when it comes to building brands. My goal is to create and truly connect and captivate your audience with your uniquely designed brand story. I offer more than just design; I offer a unique approach, one-on-one calls, to really help understand and connect with your brand. So let’s start our journey through innovative designs, and brands that walk the talk!''

Website: www.freelancersa.com

Behance: www.behance.net

Instagram: www.instagram.com

Facebook: www.facebook.com

''As it’s Women’s Month, and we’re celebrating womanhood and what it means to be a woman, I feel that it’s fitting to also give a shoutout to my Youfemism channel. We have been grinding away at Youfemism for quite some time, so we definitely know what it’s like to be starting out. It’s not easy, but every day is a learning process.''

Website: www.youfemism.co.za

Instagram: www.instagram.com

Facebook: www.facebook.com

2. Penelope Viljoen: Copper Grey Studio

''Copper Grey is a creative studio with a passion to create original and personalised designs that inspire you and others. We specialise in creating brand design solutions for the aspiring entrepreneur and design luxury wedding stationery for the newly engaged.''

Facebook: www.facebook.com

Instagram: www.instagram.com

3. Alessia Pinna: Ally & Co Studio

''My name is Alessia, but you can call me Ally. I'm a Branding & Business Strategist, Business Owner and Mentor. It all began when I quit the cubicle back in 2015 for a life bigger than I had previously dared to dream possible. Freedom and limitless possibilities – that’s what I was after, and that’s what I am here to assist my clients with.‘Over the past 12 years, I have helped build businesses across South Africa. Step by step, we have communed to move from vision to concept, and finally to a fully designed brand. I have accompanied entrepreneurs from start to finish, and seeing their big wins is what keeps my passion alive.''

"What I do is so much more than just a job. My higher purpose in this world is to help and empower other female entrepreneurs in a very patriarchal society through strategic design and empathic mentoring. I have learnt that business looks different for everyone and I feel called to dismantle the traditional systems that do not serve women in business!''

Instagram: www.instagram.com

Website: www.alessiapinna.co

4. Tamarin Fraenkel: Spokoloc

Tamarin Fraenkel is an award-winning Art Director, Graphic Designer and Illustrator with close to 10 years of experience in advertising and marketing. Tamarin has worked on many of South Africa's biggest brands, as well as numerous small businesses across Southern Africa.

Now based in the United Kingdom, Tamarin heads up a team of digital designers for a global Customer Experience (CX) agency. Passionate about creativity, creative leadership and collaboration, Tamarin places this at the heart of all she does.


Video interview


Personal creative brand


5. Simone Rossum: Executive Creative Director of SHIFT (previously Joe Public SHIFT)

Simone joined Joe Public (now named SHIFT) in 2006, and has more than 16 years of industry experience in brand design. She was appointed Executive Creative Director of SHIFT in 2016, after six years as a Creative Director with the agency. Simone was a Loeries Awards Judge in 2009, 2012, 2015, 2017 and 2021, and a D&AD Awards Judge in 2019. SHIFT has been recognised for numerous local and international design awards, and is a holistic experience design partner that works closely with its clients to solve business challenges through design thinking.

LinkedIn: www.linkedin.com

Instagram: www.instagram.com

Website: www.shift.za.com

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