FAIRLADY

Women of the Future / Meet our past finalists

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Over the next few weeks, we will be featuring the 2020 winners and finalists of the Santam Women of the Future Awards, in association with FAIRLADY and TRUELOVE. Entrepreneurs and SMEs are the lifeblood of South Africa’s economy, and we wholeheartedly support these incredible female entrepreneurs. We believe in providing a platform on which to showcase their incredible businesses. 

The nine business women who will be featured have inspired us with their entrepreneurial spirit, commitment to seeing their business ideas through, and the sheer resilience and determination that they have shown during this unprecedented time.

Boniswa Mayeza of Shesha 

2020 Rising Star finalist 

The day Boniswa Mayeza was born, the ambulance failed to arrive when her mother went into labour. ‘The neighbours assisted my mother,’ the Umlazi native says. ‘This is the norm where I come from. I discovered that emergency services get lost in rural areas because there are no street names or addresses.’ This revelation prompted Boniswa to conceptualise the Shesha app, which allows people to request any emergency service and provides a precise location. Her company also provides consulting services to other companies on new technological innovations and app development.

For more information, visit Shesha No More Delay! on Instagram or click here to download the shesha-app, from the Play Store.

Santam, FAIRLADY and TRUELOVE are searching for South Africas most enterprising entrepreneurs!

Do you have what it takes to be our next Rising Star?

HOW IT WORKS:

The Santam Rising Star title is awarded to:

  • an entrepreneur between 16 and 30 years old
  • who is still within her first 1000 days, but whose business, our judges believe, will flourish way beyond them, and
  • who is well on her way to establishing an extensive enterprise.

THE PRIZES:

R60 000 in cash from Santam

A full-page advertisement in FAIRLADY or TRUELOVE to promote the business, social enterprise or NPO 

An hour’s invaluable mentorship with one of our judges

A one-year supply of African Extracts Rooibos skincare products (beauty sponsor), worth R3 500 

A GetSmarter online short course, worth R11 900

Leather accessories, worth R5 000, from Zemp

Business printing, worth R5 000, from Lithotech

A women’s branded watch, worth R6 599, from American Swiss Fine Jewellers

A Samsonite Prodigy Spinner Expandable (55cm) carry-on, worth R5 000

Head to womenofthefuture.co.za to enter or to nominate an entrepreneur. Entries close on 23 June 2021. Terms and conditions apply. 

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