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Empowering the world with light

SPONSORED: PowerUp – Ledlenser launches into a bright future with a new brand identity.

At Ledlenser, users can find the appropriate mobile lighting for every situation. The numerous models from the Work and Professional range provide brilliant light for a wide variety of tasks, while lamps from the Home and Life range make everyday life and household tasks easier. The Outdoor and Sports ranges offer powerful support for leisure and adventure.

The main focus of the company, founded in 1993, was and is the development of innovative products and technologies. In keeping with this, the brand image has now been completely revised.

With this, the company is aiming to emotionalise the brand and build a personal bond with its users.

Thus, Ledlenser is introducing a new tagline: PowerUp. The campaign of the same name focuses on authentic photo and video content to address end consumers emotionally.

On the one hand, PowerUp stands for their high-performance products, but above all, it addresses their users as an inspiring appeal.

Their claim is to illuminate every situation reliably, safely and powerfully with the most suitable light.

With their portfolio, they thus enable their users to deliver their full performance – whether at work, in everyday life or in sports. 

Users want to be prepared for the unexpected. So, whether it’s due to the weather or Eskom, Ledlenser’s dependable lamps will make them feel safe and secure when the lights go out.

Designed with a perfect balance of technology, seamless haptics and powerful performance, Ledlenser provides users with true problem-solving portable lights that are bright, reliable and durable enough to last a lifetime.

Go farther, create memories and take pride with Ledlenser. For more information, click here.

For more about PowerUp, click here.

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