Mexico City - Mexican authorities are preparing for the impact of Hurricane Katia, which could affect over a million people as it rumbles towards the state of Veracruz from the Gulf of Mexico.
Army troops and personnel from the federal electricity authority have been deployed to the area on Mexico's eastern gulf coast to be on hand to help in emergencies.
Meanwhile, several shelters have opened as areas at risk of landslides are evacuated.
"We are expecting the hurricane to hit on Friday night or in the early hours of Saturday," Veracruz governor Miguel Angel Yunes told Radio Formula.
He added that more rain in the wake of Hurricane Franklin, which hit Veracruz in early August, will soften the ground - increasing the possibility of landslides.
Katia, a category one hurricane, was around 300km northeast of Veracruz at 12:00 GMT on Thursday - with sustained winds of 129 km/h per hour and gusts of 154 km/h, according to the National Meteorological Service of Mexico.
It is one of three active hurricanes in the Atlantic Ocean alongside Category Five Irma and Category One Jose.
As a result of its geographical location and Pacific and Atlantic coastlines, Mexico is particularly vulnerable to hurricanes, with at least a dozen weather events every year.
Watch Hurricane Irma here.
"Additional strengthening is forecast during the next 48 hours, and Jose is expected to become a major hurricane on Friday," the NHC said.
This satellite image obtained from the National Oceanic and Atmospheric Administration (NOAA) shows (L-R) Category 1, Hurricane Katia; Category 5, Hurricane Irma and, Category 1, Hurricane Jose at 1300UTC on September 7, 2017. (Jose Romero, NOAA, RAMMB via AFP)