The world’s most popular cycling app is inarguably Strava. A decade after its initial release, Strava has 70 million users and has recently attracted massive investment.
Although it has courted controversy over the years, including accusations of triggering illegal riding and reckless descending, there is no question that Strava has kept a great many more riders true to their fitness goals.
Integrating the elements of competition and group cohesion, which are essential in any successful social media venture, Strava is part fitness tracking tool, route guide and training database – all in one.
It has also proved monumentally popular with a dedicated user profile. Since its inception, 4 billion activities have been logged to the Strava network. The benefit of scale has made it possible for Strava to offer hyper-localisation, empowering local riding communities.