JOHANNESBURG, 5 October 2021 – With the arrival of Spring and the approach of the Festive Season, South African Roads are sure to be busier, and with that comes the need to ensure children travelling throughout the country are kept safe in the correct child car seats and properly harnessed every time.
In order to ensure that as many parents have access to child car seats, which many may feel is out of their price range, Supa Quick has partnered with Wheel Well, the non-profit organisation dedicated to road safety for children in South Africa. Started in July 2020, the initiative has involved the establishment of collection points where people can drop off unused or unwanted, and even new donated child car seats, at any Supa Quick store nationwide.
“Persistent and alarmingly low usage of child car seats leads to unnecessary child fatalities on South African roads every year, and research shows that even parents who own car seats do not use them every time they travel with their children,” says Wheel Well founder, Peggie Mars. “Our mission is not only to ensure that parents in need have access to the correct car seat for their child’s life stage, but that they are educated on using them correctly every time they travel, however short the distance.”
According to a University of Cape Town (UCT) and South African Medical Research Council (SAMRC) study, only around 8% of children on South African roads were observed to be properly restrained in child car seats.
Sadly, 19% of drivers in South Africa are estimated to not wear seat belts. The rate goes up alarmingly to 49.9% for front seat passengers, and an astounding 92.4% for back seat passengers.
When the extremely low car seat usage in South Africa is coupled with the reality that most car crashes happen within a 5 km radius from the home, the vast majority of road fatalities can be eliminated. All passengers should be buckled up at all times, even for a quick trip to the shops, and all children under three years-old should be strapped into a car seat.
According to the Centers for Disease Control and Prevention (CDC), a car seat reduces the risk of injury by as much as 82% for children, compared to just using a seatbelt alone.
Through the Wheel Well initiative, owners can deliver their used car seats to any Supa Quick store, where new and used seats will be collected, refurbished and washed so they can be donated to parents in need across the country.
During the month of October 2021, marking Transport Month and to promote child car safety, the first 100 people to bring their child car seats to any Supa Quick around the country will receive a wireless travelling power bank*.
“Child car seats are absolutely essential in ensuring that children are properly restrained in vehicles and by providing power banks, motorists on long trips can be assured that even if their mobile phone batteries run out during emergencies, they have backup,” says Yolandi Grundeling, Supa Quick Brand Manager. “This initiative is close to our hearts, as it concerns the safety of children on the roads, they are after all the future of this beautiful country. Our vision is for South Africans of all backgrounds to become aware of the importance of these car seats and for us to work together to make them more easily available to those in need,” she adds.
For enquiries, contact Peggie Mars at Wheel Well on tel: 072 385 7121 or email her email@example.com. *Also, take a look on Supa Quick’s Facebook or Twitter channels for further info on car seat hand-out events and the Power Bank competition.
This post and content is sponsored, written and provided by Supa Quick.