Mzansi’s youth say Engen is South Africa’s ‘Coolest’ Petrol Station

Sponsored Content Sponsored Content
0:00
play article
Subscribers can listen to this article
(Image: Supplied)
(Image: Supplied)

Thank you, young South Africans! Engen is over the moon to have extended its golden run in the Sunday Times Generation Next after being voted South Africa’s ‘Coolest’ Petrol Station for the 13th year running.

It is an award that attests to Engen’s winning mindset, consistency of its’ values and passion for client-centric offerings, innovation, and sustainability.

Reflecting on the award, Engen Managing Director and CEO, Seelan Naidoo says recognition by South Africa’s ‘Generation Z’ is a very special honour for Engen.

“That the motorists and shoppers of tomorrow continue to value the Engen brand so highly is humbling and speaks to Engen being able to align its values with theirs and consistently deliver on their expectations in terms of value for money and innovation,” says Naidoo.

“Our Quickshop & Co private label, Engen 1App, and PopDots® doughnuts, amongst others, as well as our sustainability drive at the service station level in terms of the rollout of solar panels, rainwater harvesting and recycling, are just some of the exciting innovations we have brought to market over the past few years.”

Engen’s insights into Generation Z (those born between 1997 and 2012), indicate that they generally identify with young, tech-savvy organisations, offering services which make their lives easier and saves them money.

“They also connect with businesses with an established sense of purpose and who demonstrate heightened concern about social and environmental issues,” adds Naidoo.

Engen recognises that loyal customers make return purchases, which drives both sustainable growth and creates organic brand awareness by those customers championing their “brand love”, often on social media.

“Indeed, for Engen our alignment with the values of Generation Z and the rising Generation Alphas, via our market-relevant product, service offerings and innovations are not merely tick boxes, but represent our wholehearted commitment to enriching their lives for a sustainable future.”

Engen is actively involved in community interventions and provide humanitarian aid, as well as long-running education empowerment and disability initiatives.

“South Africa’s youth keep a close eye on what brands say they are doing, to hold them accountable, and ensure that they are ‘walking the walk’.

“As a company with a social conscience, we realise that Engen needs tangible proof points in this regard to validate its social conscience or risk being ‘irrelevant’.

In 2021, Engen invested R11.9 million in Learnerships and Bursaries for young South Africans, along with a further R27 million in social causes, including long running multi-million Rand support for the Gift of the Givers, FoodForwardSA, the Caring4Girls feminine hygiene initiative, and various disability empowerment programmes, amongst others.

In the spirit of moving forward together, Naidoo assures that Engen will continue to push the boundaries of technology and innovation while always remaining a committed and caring corporate citizen.

“Looking ahead, Engen pledges to make everyday life for our customers better, whilst never neglecting our social and environmental responsibilities.

“This will be achieved in part by enhancing the Engen 1app and rolling out ‘Click and Collect’ functionality, whilst consistently adding to the 3 820 solar panels we have already installed at 62 of our service stations along with various water harvesting, recycling, and saving initiatives.”

And with progress and innovation at the forefront, Engen will not be resting on its laurels.

Says Naidoo: “Engen fully recognizes that it is a privilege to occupy a special place in the hearts and minds of customers.

“To continue to be so graciously afforded this honour, Engen will consistently shift and reinvent itself, without ever losing sight of its core values and sense of purpose.

“As a company that is passionate about progress, we look forward to reaching new heights and moving into the future together with Generation Z and Alphas, as a partner that enriches their lives,” he concludes.

Engen was first voted South Africa’s “Coolest’ Petrol Station in the Sunday Times Generation Next in 2010 and has been voted tops every year since.

This post and content is sponsored, written and provided by Engen.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
The ANC's leadership race is heating up. Who do you think will be elected party president at Nasrec in December?
Please select an option Oops! Something went wrong, please try again later.
Results
Nkosazana Dlamini-Zuma has got it in the bag
7% - 572 votes
I foresee a second term for Cyril Ramaphosa
83% - 6937 votes
Don’t discount a Zweli Mkhize win
11% - 882 votes
Vote
Rand - Dollar
17.78
+0.3%
Rand - Pound
20.14
+0.3%
Rand - Euro
17.60
-0.4%
Rand - Aus dollar
11.51
+1.0%
Rand - Yen
0.12
+0.4%
Gold
1,703.96
+0.2%
Silver
20.87
+0.8%
Palladium
2,277.04
+2.4%
Platinum
911.50
+0.8%
Brent Crude
88.86
+4.2%
Top 40
59,337
+2.6%
All Share
65,810
+2.5%
Resource 10
63,665
+3.3%
Industrial 25
79,516
+2.6%
Financial 15
14,006
+1.4%
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE