Ordinary is not an option: The UNlaunch of the new Volkswagen T-Roc

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The new Volkswagen T-Roc is coming. (Image: Supplied)
The new Volkswagen T-Roc is coming. (Image: Supplied)

Volkswagen to host innovative drive through car launch events in Joburg, Cape Town, and Durban.

UNparalleled. UNconventional. UNexpected. 

Volkswagen’s calling it the #UNlaunch, a series of customer launch events set to take place in three major metros to showcase the all-new T-Roc, which arrives in the country at the end of November 2020.

Why an UNlaunch?  Because the T-Roc’s for people who defy the odds to be extraordinary; they do the unexpected, which is exactly what these events will do too.

The new Volkswagen T-Roc is coming.

Taking place over three weekends, the brand’s promising something unconventional, events filled with intrigue and wow factor; the ‘most Instagrammable’ event series of 2020.  Each captivating test drive experience will transport guests through a sequence of inspiring installations, which culminate in an extraordinary cocktail finale.  Expect the UNexpected, where avant-guarde meets innovation and beauty meets design. 

Invitations are not issued; you’ll need to apply for an UNvite online, and if successful you and a partner will be able attend one of the 30 unique experiences. Each UNvite is valued at R450 but they are complimentary, as a gift from the T-Roc to you and include refreshments and entertainment.  Some performances will be UNanticipated, others will include recognised talent such as Sun-El Musician and Nakhane.

The new Volkswagen T-Roc is coming to Joburg, Cape

Each event caters for 100 guests for two hours at a time.

“The new T-Roc challenges the status quo and the UNlaunch embodies just that”, comments Meredith Kelly, Head of Marketing at Volkswagen South Africa. “The T-Roc is an SUV that has the drive to defy and is for people who stand out from the crowd, so it’s fitting that we’re hosting these launch events in a different way.”

To UNvite yourself to this UNparalled event, visit www.TRocUnlaunch.co.za. Tickets are limited and the bold are rewarded first.

  • Johannesburg’s Melrose Arch, Friday 27, Saturday 28 and Sunday 29 November 2020.
  • Cape Town’s Greenpoint precinct, Saturday 5 and Sunday 6 December 2020.
  • Durban’s Umhlanga Arch, Saturday 12 December 2020. 

The New Volkswagen T-Roc. The Drive to Defy.

T-Roc #UNlaunch is Covid-19 compliant and all the government required Covid-19 health and safety protocols will be applied.

This post and content is sponsored, written and provided by Volkswagen.

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