Swiping towards a better future

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In 2015 Woolworths set a target: to go on a journey with their customers and make a difference to education in South Africa. The aim: To raise R100 million.  

The result: Over the last 18 months, 1,213,045 customers’ contributions to 7353 schools managed to exceed the target and raise R104, 911,304. And that’s just through shoppers swiping their MySchool or linked Woolies Card… with every swipe, Woolies gives back up to 1% to the school their customers choose to support.

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