Proudly SA fashion competition: 'I will be judging on innovation, personal style - David Tlale

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David Tlale
David Tlale
  • The Proudly SA fashion police competition will run until 16 September 2021. 
  • Entrants are to submit pictures in which they are wearing locally-manufactured clothing. 
  • David Tlale is expected to be among the judges.

The Proudly SA campaign has launched a local fashion police project on its social media platforms, to promote people wearing locally-designed and manufactured clothing and accessories.

Fashion guru David Tlale and Palse Africa's Paledi Segapo, along with Plus Fab's Ouma Tema and Koop Studio's Sandy Rogers, will be judging the competition. 

Entrants are invited to submit pictures on the organisation's social media pages, GCIS said in a statement on behalf of Proudly SA on Tuesday. 

The organisation says entries will be judged on a range of criteria, including the local content of their outfits.

Retail stores have joined the project and will be adding their voices and prizes, Proudly SA said. 

Commenting on what the judges will be looking for during the competition, Tlale said: 

I will be judging on innovation and personal style, with a sense of flair!

Segapo said he would be watching for colours and shapes which complement the wearer.

Tema said she would be looking for "models" that celebrated their own larger forms. 

Rogers said the key was originality as well as entrants not afraid of bold and interesting clothing combinations.

Proudly SA's chief marketing officer, Happy MaKhumalo Ngidi, said outfits for the project did not have to be designer and could be from high street retail stores. 

ALSO READ | Top fashion guru must pay back the money

Ngidi said retail stores were stocking up on locally-manufactured garments. 

"The local clothing, textile, footwear and leather sector is one that has a sectoral master plan dedicated to its growth and transformation – the government, organised labour and stakeholders are working together to arrest the decline of an industry that was once thriving, but which for many years was victim of mass cheap imports," he said. 

Ngidi added: 

With increased levels of local content on the rails and shelves of retailers, including TFG, Jet and Pick n Pay Clothing, the sector is showing signs of recovery.

The competition has been running since 2 September and will close on the 16th. 

Judging will take place on 21 September, and the winners will be announced on 28 September. 

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