Massive focus on SA's tourism offering as top Aussie travel writers conference heads to Cape Town

Cape Town - The Western Cape has been selected to host the 2016 Australian Society Travel Writers annual  (ASTW) conference. This comes after Wesgro’s Convention Bureau and South African Tourism submitted a successful proposal to host the event. 

“The overwhelming positive response by the membership for the 2016 ASTW Conference to be held in Cape Town and the Western Cape is a fantastic indication of the wealth and breadth of article opportunities the province has to offer” says Danielle Lancaster, president of ASTW.

With well over 300 members, the ASTW is the most prominent travel media body in Australia. The organisation dominated the travel writing industry in Australia for over 30 years.

ASTW consists of a combination of entities that make up an ideal media house… writers, photographers, editors, radio and television presenters, filmmakers and public relation representatives. 

Wesgro, together with the provincial and local tourism offices organised some great pre- and post-tours for the delegates. Some of the routes will of course include:

Cape West Coast

The West Coast is a lesser-travelled treasure with enchanting scenery, culture and cuisine. A visit here will leave you hooked on the people and their lifestyle…and what better way to get our Australian delegates hooked on the beauty of the Western Cape.

SEE: Bokkoms, kerrievis, roll mops and oysters: Welcome to the West Coast diet


Cape Winelands

Just last year, eating gourmet food has been voted as the most important experience to have in the Cape Winelands, apart from drinking wine, of course! So, for our Australian delegates, this holds a much anticipated experience that will have them falling head over heels for the wine district of the Western Cape.

SEE: Top 17 Winelands experiences - as voted for by YOU

Cape Overberg

The Overberg is a pretty popular destination in the Western Cape. However, there are places that are still relatively undiscovered in the region such as secret beaches. There is no doubt the Australian delegates will appreciate some of the unique, undiscovered attractions in the Western Cape while on tour. 

SEE: 7 Secret beaches in the Overberg

A photo posted by Farina (@far1na) on

Garden Route

Though the south coast of South Africa has been promoted as the perfect retirement destination… the stereotype will soon be defeated by some of the kick-ass adventures on offer in this region. The destination will add an adventurous touch to the Australians’ conference trip.

SEE: 4 Garden Route adventures to try this winter 

Judy Lain, Chief Marketing Officer of Wesgro says, “The itineraries that have been put together offer a fantastic variety of experiences and opportunities for these world class journalists to showcase what we have to offer as a destination. With our warm welcoming people, breath taking scenery and world-class food and wine, we are confident the delegates will take home many unforgettable memories”.

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