Cape Town – SA Tourism is working to promote a culture of travel among South Africans, and says it will work to improve affordability for locals at iconic destinations.
At the start of August this year, South African Tourism launched the campaign #TourismForAll in a bid to open tourist destination to South Africans across the board. The campaign focuses especially on providing affordable tourism options for South African within the country, close to where they live.
“We have earmarked the month of September to entrench a culture of travel among all South African,” SA Tourism says. “The #TourismForAll campaign will not only highlight the accessibility of holiday trips in the country, but their affordability as well.”
The campaign came a month ahead of Tourism Month, celebrated in September in South Africa. Affordability, especially, has been an issue for South African travellers, who have argued that the main tourist attractions in SA cater for international tourists, and are priced accordingly.
Many local tourist establishments have answered this call from the South African public, and are trying to encourage South Africans to travel more.
In the Mother City, South Africans can ride the cable car up Table Mountain for free on their birthdays, while there are also off-season rates for families with children.
In both Johannesburg and Cape Town too, off-season rates allow for families to travel with either one or two children for free on the City Sightseeing busses.
SEE: Cool kids winter specials open in Jozi and Cape Town
Another campaign which feeds strongly into the #TourismForAll campaign, with its main focus on affordability, is the upcoming South African National Parks free access week.
SANParks will be throwing open its gates to proudly South African visitors for no charge from 12 to 16 September this year, a few days before Heritage Day on 24 September.
The Parks’ week grants free access for day visitors holding a valid South African ID, and if focused especially on attracting people from the local communities surrounding the Parks.
Leading up to Heritage Month, SA Tourism says domestic travel is key to ensuring the tourism success of our country.
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