Where are South Africa’s lesser known tourist attractions, tours and hotels?


We all have our special local spots we’re proud to visit and revisit - that local pizza spot, tavern or pop-up. Or we know about an exclusive experience like surf lessons from a local or a boutique tours that you can take, for example in The Cederberg, showing you the region in a pure and authentic manner.

Now it’s time to tell SA and the world at large. 

READ: Could this new tech initiative revolutionise the tourism industry in SA?

Earlier this year at Travel Indaba, Dr Nomvuselelo Songelwa, CEO of Jurni spoke about the data hub currently in development that will deliver unbiased, consolidated and comprehensive tourism data that will equip tourism businesses with valuable insights to inform their business strategies. At the same time, Jurni will develop a booking tool that will improve access of small and medium tourism enterprises to the global market  as well as a visitor portal that will better showcase the South African tourism product.

Now it has been announced that Jurni has launched Jurni Gems, a social media campaign which aims to put South Africa’s hidden tourism gems on the international and local tourism map. 

“South Africa has a wealth of tourist products and services that international and local travellers, and tourism operators, often miss. Through the launch of Jurni Gems, we would like to shine the spotlight on these attractions and establishments,” says Dr Nomvuselelo Songelwa, Jurni Chief Executive Officer.

Jurni’s view is that every South African knows at least one SMME in the travel industry who deserves more exposure, and more visitors. “It could be a little accommodation establishment nobody has heard about, but that is truly exceptional. Or a tourist attraction or tour that has always been overlooked by international and local tourists but that should be on every tourist itinerary,” adds Songelwa.

READ: This Hout Bay pizzeria was just named the best in Africa - but there's even more to them than pizza

The process to nominate a product or establishment is simple:

  • Choose a candidate who is currently active in the travel industry in South Africa (this could be yourself or your company).
  • Visit jurni.co.za/jurnigem
  • Write 500 words or less detailing why your chosen tourism offering stands out. Why does your nominee deserve to be South Africa’s Jurni Gem? 
  • Upload at least one picture.  

Nominations are open until 02 September 2019, after which the public will be asked to vote for their favourite South African Jurni Gem via Facebook and Instagram. The winner of the competition will be announced on Friday, 27 September, World Tourism Day.

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