World's longest wine route in South Africa features in Top 15 Instagram road trips


Road trips, the refuge of the spontaneous and adventurous. It doesn't take much planning but can be one of the best escapes if done properly.

South Africa in itself is road-trip heaven. The winding stretches along the Atlantic Seaboard, with Chapman's Peak setting a risky pace. Calmness comes easily along the N2 stretches of the West Coastsplashed intermittently with electric swatches of canola yellow. And not much can compare to the Garden Route's greener than green afromante forest.

But it's our rather special Route 62, also the longest wine route in the world that has seen lots of Instagram love of late by being included in the world's most Instragrammed Road Trips. 

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The research, commissioned by done by collecting 15 of the best-known roads and journeys around the world and then judging which is the most instagrammed by analysing the number of hashtags for each road trip with #name and #name + road trip.

SA’s famous Route 66 was found to be the most instagrammed road trip with 1,708,620 hashtags, and it was closely followed by the Great Ocean Road in Australia which had 1,292,178 hashtags.

The top two were the only road trips to have over a million tags, while Pacific Coast Highway placed third in the list with 325,917 tags.

Europe has been revealed as the continent with the most instagrammable road trips – it claims seven of the top 15 within the list. England’s Snake Pass was the lowest tagged road trip with just 12,343 hashtags.

Road trips are an increasingly popular way of discovering and experiencing new countries, and how good your trip looks ‘on the gram’ is very important in an age where everything has to be captured. 

Here's the top 15 road trips as shared on Instagram: Road Trip | Location | Tags

  • Route 66 - USA - 1,708,620
  • Great Ocean Road - Australia - 1,291,178
  • Pacific Coast Highway - USA - 325,917
  • Valley of Fire - USA - 219,333
  • Ring Road - Iceland - 154,230

  • Ruta 40 - Argentina - 108,666
  • North Coast 500 - Scotland - 88,315
  • Trollstigen - Norway - 85,933
  • Cabot Trail - Canada - 76,840
  • Death Road - Bolivia - 44,587

  • Causeway Coastal Route - Northern Ireland - 35,423
  • Romantic Road - Germany - 28,369
  • Route 62 - South Africa - 28,234
  • Atlantic Road - Norway - 28,008
  • Snake Pass - England - 12,343

*Data taken from Instagram on 24/02/20 and subject to change. 

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