Africans are creating content for Africans - Google SA

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We check in with Google South Africa about how YouTube is being used in the country. Watch.

According to 2014 statistics from internet research firm World Wide Worx, 93% of major brands in SA use Facebook, 79% use Twitter, but only 58% use YouTube. When you consider that, as of last year, YouTube was actually SA's 2nd most popular social network, an opportunity is being overlooked.

Google SA's Communications Manager, Mich Atagana talks to Jerusha Sukhdeo-Raath about how businesses can leverage the power of YouTube to reach a larger audience.


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