Jennifer Sanasie speaks to Professor Melville Sayman, director of Tourism Research in Economics Environs and Society at North-West University.
He unpacks research that was done which revealed some of the main reasons people consume rhino horn in Vietnam. Watch.
After an extensive sifting process, starting with 6,161 households, 608 men were identified as fitting the prerequisite criteria and they were then delivered a survey; 307 in Hanoi and 301 in HCMC. 47.39% of respondants said they used rhino horn to reduce hangovers, while just over 30% said they use rhino horn for detox. Watch. Professor Sayman unpack the findings.
WATCH MORE: Professor calls for marketing campaign to curb rhino poaching