How To Have A Great Marketing Strategy For Your Business


This article is an attempt to compile all marketing strategies that actually work, and should be a part of your company's marketing plan. These marketing plan tips are proven because they come directly from businesses which have used these techniques successfully. The businesses I was able to observe are ones that are planned and started on my Problemio mobile apps where I have a sample size of tens of thousands of businesses.

First, What Is Marketing Exactly

First, let’s cover some basics. Marketing is a widely used term, and it can mean many things to many people. For us in this article, it will mean “things we do to promote our business to get new customers.” Although that is not a complete way to look at marketing, it is the way small business owners look at marketing. For a very balanced approach to the question of what is marketing, take a look at this video which explains marketing from three very different

For more similar videos, you are welcome to subscribe to my YouTube channel where there are over 200 business tutorials and new ones released daily.

Offline Marketing Strategies

While the marketing world is more and more focused on marketing via the web, I want to point out two strengths of offline marketing. They are 1) creating face to face relationships and 2) getting real feedback from your potential clients and being able to observe them as they interact with your product.

The particular offline marketing techniques that you can try are handing out business cards and networking, attending and speaking at events, posting flyers, door to door marketing, sponsoring events in your local community, or creating and hosting various events (which can also serve as a source of revenue for you if you charge for attendance). Here is a video tutorial on offline marketing:

Online Marketing

Online marketing is a very broad and complex landscape. It consists of leveraging search, social networks, press and various news sites. I’ll dive into the particular themes of online marketing in a second, but just to get ready for it, here is video outlining online marketing.

Social Media Marketing

We have all seen our fair share of social media marketing experts giving out tips that do not work. So when you are writing the social media marketing section of your marketing plan, I want to invite you to take a more abstract view of what social media marketing really is. Is this article social media? Is just about everything you do on the web social media? Just about everything we do on the web has a social media component to it. So social media is now the fabric of the web. So let’s not think about social media marketing as posting on social networks, but rather as how can we make our products more sharable, more collaborative.

Additionally, many techniques to get press or SEO are partially social media. One way I like to think about social media marketing is that when it begins to overlap with other forms of marketing, then it has a chance to be more effective. Here is a video tutorial on social media

Inbound Marketing, Search and SEO

Inbound marketing is the darling of the web and one of the most important themes of all online marketing. You should definitely have a section of a marketing plan devoted to inbound marketing. Here is a video tutorial explaining inbound marketing.

But no inbound marketing strategy is complete without a strong focus on keyword research. So please do not neglect keyword research. Here is a video tutorial for how to do keyword research

the correct and effective way.

And here is a video tutorial on how to create a great overall content marketing strategy for your business.

And of course, no inbound marketing plan is complete without SEO (search engine optimization). For those looking for an SEO primer, here is a tutorial on SEO.

And here is a full blog post on how to create a great strategy for your inbound marketing.

How To Get Press Coverage

And of course, as business owners, we all want to get press for our businesses. Here are some ways to get free press that we can add to our marketing plan. To appear on podcasts and radio shows, sign up for which sends daily emails with shows who are looking for guests. To get press in news sites and blogs, sign up for HARO to get daily emails of journalists who are looking for help on stories. Additionally, you can create a press release and send it out to journalists in your niche. Or you can use a service like PRWeb (not free but cheap) to send out a mass emailing of your press release. You can also approach bloggers to cover your business, and in case they do not want to, offer to write a guest article on their blogs. The list of ways to get press gets pretty long. I give more tips on how to get press in this video with 10 tips for how to get press.

Email Marketing

Do not forget to include email marketing as a part of your marketing plan. There is nothing like building an engaged list of people who seek out your content. Please do not confuse the idea of building a list of engaged followers with buying bulk email lists from people who don’t know the first thing about your business. Here is a video with good-practice techniques for building and engaging your email list.

Social And Professional Referrals

And, of course, as marketers, we should never forget about the power of getting referrals to our business. When you are creating a marketing plan, do not neglect referrals. There are three types of referrals. One type of referrals are ones from friends where people ask friends whether they know any business for their particular needs. The next type of referral is a professional network referral where businesses refer clients to one another. And the third type of referral is where businesses pay for leads. I explain how to get all these types of referrals in this video on how to get referrals.

If You Are Marketing Products

If you are selling a product, then you need a slightly different kind of a strategy that leverages eCommerce. You can sell from your own site, or from large eCommerce sites such as Amazon,, Etsy, eBay or others depending on what site is the best fit for your particular product. Here is a full video tutorial for how to sell products online.

If You Are Marketing a Local Service

And lastly, if your business has a local focus such as a dentist, restaurant, lawn care, or other local service businesses, you need to leverage the local service sites and searches. Here is a video on how to market your local service like a pro.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Voting Booth
Matric results are out! Are you happy with your child's result?
Please select an option Oops! Something went wrong, please try again later.
No, the pandemic really messed up their ability to focus
34% - 936 votes
Yes, they did well given the circumstances
66% - 1799 votes
Rand - Dollar
Rand - Pound
Rand - Euro
Rand - Aus dollar
Rand - Yen
Brent Crude
Top 40
All Share
Resource 10
Industrial 25
Financial 15
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.