The days of testing their children's patience with fruits and sweets have passed, with parents now testing to see what their little ones love more, screen time or cuddle time.
The #CuddleChallenge is the latest adorable trend taking over social media, and it goes like this:
While their babies and tots watch their favourite movie or TV show, a parent, without saying anything, sits down next to their child, laying their head down in their child's lap.
The results are both hilarious and adorable!
Watch the POPSUGAR Family video below to see the reactions:
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Compiled for Parent24 by Lesley-Anne Johannes.