Can toys just be, well, toys?

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Think about what each toy teaches your child.
Think about what each toy teaches your child.

Walking into a toyshop can be a truly scary experience, especially for a new parent.

The onslaught of bright colours, noises, flashing lights, buttons to press and levers to pull can be a real shock to the system (as can your toddler’s sensory-overload-induced tantrum!).

It is no wonder that toy makers are looking for more ways to make their wares stand out from all the others crowding the shelves.

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