Science and cocktails: Making science cool

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Scientific research is one of the most creative undertakings of human society, and one that never fails to capture the public’s imagination. Despite this, compared to other creative fields such as art and music, science plays a relatively minor role in the cultural landscape.

Going to hear about the latest scientific discoveries does not appear to be high on the list of priorities when people consider their entertainment options. Is it because science is difficult to understand, and the task of explaining it is best left to popular science publications, documentaries and the occasional university open day? Or can one imagine a world where going to a science talk is as natural as watching a movie?

We believe that such a world is possible. But to achieve it one needs to take science out of its usual academic context. It needs the creation of a new kind of platform for researchers and the public to engage directly with each other.

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