It’s more than good, clean fun!


Traditionally, bath time is believed to be about getting the applesauce off your baby’s face but it’s about so much more than just that!

Research conducted by Johnson’s shows that a good skincare routine can be vital in your little one’s defense against germs, as it keeps their constantly developing skin clean and hydrated.

Your baby's skin is more “active” than that of adults, making it more vulnerable to irritants, environmental factors and temperature. As their first barrier against the outside world, it requires special care and attention.

Make use of a moisturising cleanser during bath time to ensure that you don’t dry out their skin and use a moisturiser straight after bathing them as well.

As your baby develops, so will their skin, making extra protection and care very important, especially during the cold winter months.

Safeguard your little one against bacteria and infection by seizing the opportunity and making the most out of their bath time ritual. These precious moments are far more important than you think.

This content is sponsored by Johnson's Baby and co-created with Brandstudio24 for Parent24.

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