It isn’t just because they’re feeling particularly protective over their choice of names, but, rather to prevent unscrupulous entrepreneurs from using her name on their products. And it’s not a moment too soon: Already, two separate companies have also applied to use her name:
Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on January 11- just four days after the baby was born. Another filed on January 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances.
Both of these applications were rejected, as the board ruled that the name clearly already belongs to a famous child, and consumers would naturally associate it with her parents.
Blue Ivy booties, bottles and bum creams?
The trademark application on behalf of Blue Ivy is specifically related to child or baby products, as a trademark may only apply to a certain type of goods or services. If you wanted to create a range of Blue Ivy Beer, you may still be able to get away with it.
It’s quite a shrewd move, which again indicates that a celebrity marriage (and now parenting) is a lucrative business. Of course, as parents, we all want our success for our kids- perhaps we should be more commercially minded when choosing names for them!
What do you think about Beyoncé and Jay-Z slapping a trademark on their daughter’s name?