What exactly makes a toy educational, and do they make a difference?

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"Play is the work of children, but toys also need to be fun and age-appropriate, otherwise they will not sustain the child’s attention and will by that very nature not be educational." (Getty Images)
"Play is the work of children, but toys also need to be fun and age-appropriate, otherwise they will not sustain the child’s attention and will by that very nature not be educational." (Getty Images)

Walking into a toyshop can be a truly scary experience, especially for a new parent.

The onslaught of bright colours, noises, flashing lights, buttons to press and levers to pull can be a real shock to the system (as can your toddler’s sensory-overload-induced tantrum!).

It is no wonder that toy makers are looking for more ways to make their wares stand out from all the others crowding the shelves.

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