Publications
Toys are made for kids, not the parents who usually buy them, so it's important to listen when your customers aren't happy. Take 7-year-old Charlotte, for example: her written rebuke sent to "Dear Lego Company" has been shared all over the internet including Buzzfeed. Her dad didn't want his name involved, so he shared it with the Twitter account @SocImages.
Here's Charlotte's scorching criticism sent to one the world's most popular toy manufacturers:
"My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
Thank you.
From Charlotte."
Building solutions
Ouch. If the people over at Lego aren't scrambling to the boardroom for a brainstorming session, they could be in trouble!
Also, it rather makes sense: bring on those awesome girl Lego characters that can match their boy counterparts for all of the acts of heroism in miniature!
What would your child's dream Lego set feature?
Here's Charlotte's scorching criticism sent to one the world's most popular toy manufacturers:
7yo Charlotte writes an adorable and strongly worded letter to LEGO regarding the lack of adventures for girls. pic.twitter.com/JblNKzCwJs
— SocImages (@SocImages) January 28, 2014"My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
Thank you.
From Charlotte."
Building solutions
Ouch. If the people over at Lego aren't scrambling to the boardroom for a brainstorming session, they could be in trouble!
Also, it rather makes sense: bring on those awesome girl Lego characters that can match their boy counterparts for all of the acts of heroism in miniature!
What would your child's dream Lego set feature?
