Warning: This anti-bullying video will break your heart

This anti-bullying video will break your heart
This anti-bullying video will break your heart

Tissues ready!

Ky Baldwin, an Australian singer, songwriter, dancer and actor has released a haunting and heartbreaking music video that details the effects of bullying, and why no one should ever keep quiet in such situations.

The video tells the tale of a boy who is being bullied at school, and explores two timelines: one with a happy ending, and one that ends in tragedy.

(Trigger warning: Suicide)

Watch the video below, or on YouTube:

Childline South Africa says that if bullies are not dealt with in the beginning stages it can also lead to kids joining violent gangs and becoming involved in crime, so schools and families need to respond pro-actively to bullying to prevent this.

Their website also lists a few guidelines educators, and parents, can practice when bullying occurs, as well as some preventative measures.

- Set an example by treating all children with respect.
- Never pick on a physical characteristic or a difference when disciplining a child.
- Teaching children to be assertive and boosting every child?s self-confidence will help them deal with bullies.
- All schools should have an anti-bullying policy that seeks to protect all children.
- It is important that children know that all forms of bullying are totally unacceptable within the school.
- It is also important to be aware of the needs of a child who is a bully.
- Bullying behavior is sometimes a sign that the bully is experiencing problems at home.
- Indicate to a bully, that their behaviour is unacceptable.
- In addition, be prepared to work with the bully to help them find alternative ways of behaving.

We all have a responsibility in ensuring that children feel safe wherever they find themselves, especially in schools where they spent most of their days.

If you are not sure who to turn to, or feel your child won't confide in anyone they know, or someone else you know is at risk, you can get in touch with the South African Depression and Anxiety Group (SADAG) by calling 0800 567 567 or 0800 456 789 any day of the week to speak to a counsellor, or Childline SA at 0800 55 555.

Chat back:

Share your story with us, and we could publish your mail. Anonymous contributions are welcome.

Sign up for Parent24's newsletters.

Read more:

Anti-bullying week - South Africa ranks high in global survey on cyberbullying

Millie Bobby Brown talks bullying, having to switch schools and how she’s making social media a “happy place” because of it

‘Hey, you can’t talk to girls like that’: Which gender-based violence interventions actually work?

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Voting Booth
Zama zama crackdown: What are your thoughts on West Village residents taking the law into their own hands?
Please select an option Oops! Something went wrong, please try again later.
Authorities should bring in the army already
11% - 1533 votes
Illegal miners can't be scapegoated for all crime
48% - 6537 votes
What else did we expect without no proper policing
38% - 5175 votes
Vigilante groups are also part of the problem
4% - 497 votes
Rand - Dollar
Rand - Pound
Rand - Euro
Rand - Aus dollar
Rand - Yen
Brent Crude
Top 40
All Share
Resource 10
Industrial 25
Financial 15
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.