Skincare and Haircare for Every Age

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(Image: Supplied)
(Image: Supplied)

For 125 years JOHNSON'S®; mission has been to create the most gentle baby products in the world. Products so mild, they can be used on newborn, active baby, and toddler. Whether it’s bath time, bedtime or playtime, a routine tailored to the skin and hair care needs of different ages and stages, aids in the development of healthy skin and hair. The JOHNSON’S® range is organised to make it easy for you to find the right product for your growing baby through every stage of development. Because no one knows what baby skin needs like JOHNSON’S®.

johnsons baby

(Image: Supplied)


Your infant’s skin is up to 30% thinner than yours1, so it needs ultra-gentle and delicate care. The CottonTouch range, blended with real cotton, is specially designed and perfectly pH balanced for newborn's sensitive skin.

JOHNSON'S® CottonTouch 2-in-1 Bath and Wash is specially formulated to gently cleanse, while applying JOHNSON'S® CottonTouch Lotion Face and Body afterwards helps to lock in moisture.

Active Baby

We understand the benefits of a good night’s sleep. That’s why we developed a routine that is clinically proven to help your baby sleep better. When done regularly, these rituals, combined with the cuddles of quiet time, also help your baby know that it’s time for sleep.2

Our Bedtime range, with NaturalCalm aromas, is clinically proven to help baby to fall asleep faster and stay asleep for longer when used as part of a nightly routine. When baby sleeps better, parents sleep better too.

JOHNSON'S® bedtime bath, with an enjoyable and familiar scent, gently cleanses, allowing for a tear-free experience (No More Tears® formula) and helping to soothe baby.

After a warm bath, pour a small amount of the JOHNSON'S® bedtime oil onto your palms and rub your hands together to warm, then gently massage onto skin.


A little exploring can lead to a world of discovery. Everything your toddler feels, smells, sees, tastes, and hears helps to promote healthy and happy development. But exploring can also lead to exposure to dirt and germs.

Our JOHNSON'S® gentle protect kids bath is formulated with honey, green tea and rooibos extract to wash away dirt and up to 99% of germs3, while protecting delicate skin.

As your child grows, their skin and hair needs change. Since children’s skin, hair and scalp is still developing, our haircare range is specially designed to be gentle compared to regular adult products while still offering advanced benefits.

JOHNSON’S® Baby soft & shiny range provides the efficacy you need to unlock knots, boost shine and strengthen hair without compromising on mildness. Our simple 2-step hair routine will keep your child’s hair soft, shiny and naturally beautiful:

  1. Gently wash baby or toddler hair with JOHNSON’S® Soft & Shiny 2-in-1 Shampoo and Conditioner.
  2. Style hair using a wide tooth comb or brush and JOHNSON’S® Soft and Shiny detangling spray.


We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby Standards.

The classics have an iconic scent that is truly associated with baby - a range that can’t be forgotten. They have been reformulated to remove dyes* and rejected ingredients, while still retaining their iconic scent and performance.

* Excluding bar soaps

JOHNSON´S® always raising the bar when it comes to delivering the best care for your baby – this drives everything we do.


  1. Johnson’s Baby [Internet]. Johnson & Johnson (Pty) Ltd; About your baby’s skin.[cited 2022 Mar 03]. Available at URL:
  2. Johnson’s Baby [Internet]. Johnson & Johnson (Pty) Ltd; 3-Step Baby Sleep Routine.[cited 2022 Mar 03]. Available at URL:
  3. Test performed with E. coli.

This post and content is sponsored, written and provided by JOHNSON´S®.

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