15 Sep 2020

Is being an Influencer a realistic career goal for local teens?

Lesley-Anne Johannes

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"There is virtually no barrier to entry... but you are competing with the population of the entire world, not just South Africa".

According to a survey by tech giant Samsung, "Social Media influencer" ranked number one on a top ten list of job titles among teens.

Looking at the potential earnings, it's easy to see why.

Internationally, the influencer marketing industry rakes in billions, with top American influencers making as much as $10 000 (nearly R160 000) per social media post.

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