- Kask reaffirms Ironman presence
- The Italian helmet company has also boosted its interest in the Giro d’Italia
- Some fantastic new custom colourways seen on Kask's Utopia helmet
Italian helmet brand, Kask, has enhanced its presence at some of the world’s most esteemed cycling events.
The company’s helmet product line is dedicated to combing low weight, comfort and excellent aero. Three product attributes that appeal to road racers and triathletes.
Kask has retained a strong presence in Ironman racing and will be the official helmet partner for the 11 venues on this year’s global series. That means that at each of the Ironman events, participants will have the opportunity to sample Kask’s helmets.
All the colour on those Utopias
Beyond the brand’s Ironman commitment, it has a very colourful presence at the 104th Giro d’Italia.
As a proudly Italian cycling company, Kask desired to do something special for the Giro d’Italia, and if you have been following the race, you’ll notice some wonderfully colourful helmets.
Each stage winner at this year’s Giro d’Italia receives a custom painted Kask helmet, with a design by Aldo Drudi. Specializing in helmet graphic design, Drudi has produced a distinctive selection of helmet designs, for some of the world’s best sailing teams ad even MotoGP riders, such as Valentino Rossi.
For the Giro d’Italia, Drudi has expressed his imagination unto Kask’s Utopia model, which is presented to the winner of each stage, as a product ‘trophy’.
The Italian helmet maker also has a strong presence in the racing peloton, with the superstar Ineos Grenadiers team, riding in Kask helmets.