If it feels comfortable and looks great, there is usually strong rider approval. For some cyclists, the fringe fashion movement is their calling in terms of rider attire and that means active denim.
Ripton & Co is a Coloradoan outdoor brand that prides itself on scrappy rebelliousness and active denim.
It debuted a year ago, with a range of performance fabric jean shorts. These ‘jorts’ soon became one of the distinguishing fashion items for discerning road, gravel and mountain bikers during the 2019/2020 season.