Adidas relaunches its cycling gear business with new road shoe

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Adidas is back in the world of road cycling with The Road cycling shoe. (Photo: Adidas)
Adidas is back in the world of road cycling with The Road cycling shoe. (Photo: Adidas)
  • Adidas cycling fans have been waiting a long time for a new product.
  • Classic style meets environmentally sensitive design.
  • Adidas has prioritized laces, unlike most other cycling shoe designs.

Adidas dominates active apparel and shoe trends, yet the German brand has been strangely absent in cycling for over a decade.

Back in the 1950s Adi Dassler produced his first leather cycling shoes, with the iconic tri-stripe sides. Adidas would eventually build competition road shoes for the greatest cyclist of all time, Belgian’s Eddy Merckx.

Despite having this rich cycling heritage, the last dedicated cycling shoe from Adidas was in 2005. As cycling has surged in popularity the product development team at Adidas recognised an opportunity to re-enter the market.

Possessing deep knowledge and industrial design experience with running shoes, Adidas has not been at a loss for talent, when having to develop its first new cycling shoe in many years.

As with all things Adidas, this new product is a symbolic brand statement. It is simply called the Road Shoe and Adidas is not targeting hardcore cyclists who live and die by their Strava rankings.

Made to look good and be comfortable

The company’s target audience are young riders and commuters, who recognise the classic Adidas tri-stripe branding, but also have environmental awareness.

Its styling and overall profile might be that of a dynamic road cycling shoe, but Adidas has used recycled synthetic materials.

The shoe’s upper features a woven fabric to allow excellent breathability, especially riding on those swelteringly hot summer days. Transferring rider power to the pedals are fibreglass soles, which are unusual in a market where carbon-fibre has become the standard.

Designers of the Road Shoe also opted for a classic lace retention system, instead of the sophisticated tension dials that are used by more premium cycling shoe brands.

The logic is that laces spread their tightening force more evenly, avoiding pressure points on the shoe’s upper. If you happen to snap a lace it is also relatively easy to replace, whereas the wire-and-dial cycling shoe retention systems can be costly to repair.

Adidas has promised that its new Road Shoe is the first of many cycling products, scheduled to launch in 2021.

If you want to look on point during your bicycle commute or wish to exhibit retro style at the coffee stop on that weekend training ride, these Adidas Road Shoes are a great instance of form and function. 

SEE THE SHOE HERE:

A closer look at Adidas' The Road cycling shoe
A closer look at Adidas' The Road cycling shoe. (Photo: Adidas)

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