Lockdown and riding - a year later

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Mountain biking is now more about riding great trails, than races (Photo: Specialized)
Mountain biking is now more about riding great trails, than races (Photo: Specialized)

A year after lockdown, the new normal has dawned as cycling’s golden age.

Although South Africa had a moderately developed cycling market, lockdown geared the local industry into overdrive. If you visit a bicycle store today, stock shortages are the norm, which is hardly surprising as global bicycle sales have increased by more than 30%, with certain categories, such as the e-bike segment, experiencing demand surges of up to 150%. 

With our year-round fair-weather riding climate, expanding mountain bike trail network and enormous treasure of rural gravel roads, the potential for explosive growth was always latent.

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